Sport Association
Altri Passi
PROJECT'S OBJECTIVES
The primary goal of the Altri Passi Association website is to increase its visibility in the Cagliari hinterland, making its inclusive and accessible fitness classes available to a wider audience. The website aims to be a digital reference point for those seeking sports activities in a welcoming environment, effectively communicating the values of inclusivity that define the association.
- Increase the association's visibility in the Cagliari hinterland
- Attract new members to fitness classes
- Promote local/regional events and initiatives
- Communicating the values of inclusiveness and accessibility of sport
- Inform the public about the full range of courses available
- Consolidate the association's digital presence
Results
obtained
The results achieved by the Altri Passi Association website demonstrate a significant impact on local visibility. The platform generated over 15,000 organic impressions in the first few months, effectively positioning itself for inclusive fitness searches in the Cagliari area. Web traffic led to a 40% increase in class information requests and a 30% increase in event participation, solidifying the site as the primary channel for acquiring new members.
- Over 15,000 organic impressions in the first months since launch
- 40% increase in requests for information on courses
- 30% increase in attendance at association events
- Effective search engine positioning for local queries about inclusive fitness
- The site has become the main channel for acquiring new members
